Lina María is a social communicator – journalist with a specialization in marketing and 20 years of experience in the development of high-impact strategic communication and promotional campaigns for public and private entities. Her professional background includes work in television and print media, as well as the formulation, structuring and development of BTL and ATL campaigns, and the organization of events.

At Impulso Verde Lina is in charge of designing and implementing the global marketing strategy, supporting the creation of value propositions aimed at potential partners in the corporate and institutional sector. Her tasks also include the development of dissemination strategies to make Impulso Verde’s management visible and strengthen its image as an NGO.